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Protect your Business Reputation : Implement Always-On SSL

Created on Apr 27 2016, 11:53 PM by Neel Majumdar

No-one can escape the challenges of keeping up with a perpetually evolving cyber security environment and no longer write off fraud as something that only happens to others. In December 2014 research by Tele Sign and RSA, just 11% of US companies said they hadn’t experienced any fraudulent incidents on their ecommerce sites in the past 12 months. Source Cyber security study conducted by J Gold and Associates , Feb 2 , 2015.

Fraud victims can wave bye-bye to hard-earned bucks. More than one-third of businesses reported losing between 1% and 5% of revenues due to online fraud in the past year. Online businesses don’t just risk losing dollars, though—they can also see the departure of many customers.

Of course, “fraudulent activity” comprises many risks, and further research highlights the wide range of issues online and mobile retailers must work against. Malware was the biggest issue, on PCs and web browsers as well as mobile devices. E-wallet fraud and app-related risks followed, with account takeovers and password guessing behind. Online businesses don’t better protect themselves from fraudulent activity, not only will they continue to fall victim to such incidents, they risk losing more money and customers as malware, hackers and the like become more advanced.

I know, it’s easy to read this article and feel overwhelmed, but understand that half of the website security battle is knowledge and learning. The problem is that it is almost impossible to get in front of enough people to scale awareness and education. Once you get in front of people, the next battle is getting them to care. It is often only after someone feels the pain of a compromise that they begin to care or realize the harsh effects.

As a company who is serious about protecting customers and their business reputation should implement Always-On SSL with SSL certificates from a trusted Certificate Authority.  You can find out all about Always On SSL here. Google now favours websites that implement HTTPS across their entire site. Keep your visitors safe with Always-On SSL and Google will reward you with a SEO ranking boost.

As if that was not enough, many browsers now trigger security warnings when a user is hopping between secured and unsecured connections. Ensure your customers experience your website as intended with Always-On SSL. SSL and website security is now in the public consciousness, and if you’re not doing your  part you could find yourself being publicly shamed on HTTP Shaming, a site set up by software engineer, Tony Webster.

When it comes to businesses and their websites, good security processes and Implementation are all that stand in the way of total ruin: financial and reputational.         

So make sure you’re secure in 2016 with Symantec

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